55 Business Models

Innovation combined with marketing is finding a better way to meet people's needs.

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55 Business Models

55 Business Models

There are fundamental misconceptions or beliefs about innovation that are not helpful:

1. Innovations come from ideas that no one else has had before
2. Innovations need large resources


3. Innovative breakthroughs are based on new technologies

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"Today's success is the enemy of tomorrow's success."

This famous sentence is attributed to be quoted by Peter Drucker. When companies are preoccupied with their present way of doing business, they  might miss market changes. 

"Break out of one's own industry logic and  clear the way for a fireworks display of new ideas"

 Source for the business models is the St. Galler Business Model Navigator, Prof. Dr. Karolin Frankenberger, Oliver Gassmann, Carl Hanser, published 7th December 2020 . The university of St. Gallen in Switzerland is one of the leading business schools in Europe.

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