Preneurz

Favorite books for business

"It is not enough to know, one must also apply it; it is not enough to want, one must also do it." (Johann Wolfgang von Goethe)

Knowledge alone is useless if you don't apply it.

How can you put into practice what you've learned?

Our first two book tips deal with this topic

Implementation and efficiency

Atomic habits

The book by James Clear is about becoming aware of your habits and controlling them. Often we do things automatically without questioning them. If you want to change or adopt a habit, it takes between 1-3 months or on average 66 days until a behavior is recognized as a habit. If you change your habits just a little - 1% every day - you can achieve a lot.


The 1 Thing

Gary Keller's book is about identifying the one thing (and only the one thing!) that you really need to do to achieve your goal. Often we are overwhelmed and paralyzed by the day-to-day and the multitude of things we want to get done. Add to that the distractions of emails, social media, deadlines. It's all about how you can focus on the one thing you need to work on today and develop a hair-trigger focus for what matters most.


Business and startup

Lean startup

This book is the classic, of startup building. Still relevant and still recommended for product development and implementation.

Sprint
With a similar approach to Lean Startup, Sprint is about developing an innovative process to solve the toughest problems in just five days. The author designed this process while working at Google.

Exponential Organizations
Why innovation fails in business and how to set up the organization so that an idea isn't killed before it gets a chance to be implemented.
How to set up resources and processes in companies with strong growth rates (10x).

PRENEURZ efficiency tip: With an audible or other audiobook subscription, you can gain knowledge while you walk, drive to work, clean your apartment without having to set aside extra time. You can use the dictation or note-taking function of your cell phone to jot down thoughts and ideas on the go.

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